UNE

In the combination of sustainability/competitiveness, companies that want to survive in their environment must be able to create value for their stakeholder groups and refrain from merely adhering to creating value for their shareholders.​

The circular economy measures are designed to promote the competitiveness of the EU by preparing companies to deal with the dearth of resources and the volatility of prices. This contributes to creating business opportunities, and innovative and more efficient production methods. To do so, it uses standardisation as a tool of proven effectiveness.

Issues such as considering occupational health and safety​ and the needs of people with disabilities, as well as guaranteeing that the population will effectively enjoy active ageing are supported by standardisation as way of contributing to achieving citizens' equality and enabling them to effectively exercise their rights.