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The UNE uses FITUR to present the essential role that standards play in recovering tourism


Today, at FITUR 2021, the Spanish Association for Standardization, UNE, discussed the key role that national and international standards play in the global recovery of the tourism sector and in generating confidence.

On the first day of FITUR, the UNE's CEO, Javier García, took part in Fitur Know-How & Export 2021, organized by the State Trade Association for Managing Tourism Innovation and Technology (SEGITTUR) and FITUR, in collaboration with ICEX España Exportación e Inversiones.

Javier García took part in the Smart Talk "The role of standardization in the tourism sector", together with Miguel Mirones, chairman of the Institute for Quality Spanish Tourism (ICTE) and Javier Solano, Director of GVAM. The discussion was moderated by Carlos Romero, Director of Research, Development and Tourism Innovation at SEGITTUR.

The UNE's CEO explained how standards can support the roll-out of the Ministry of Industry, Trade and Tourism's Modernization and Competitiveness Plan for the tourism industry, intended to help companies in their digital transformation and to transition to a more sustainable model.

To this end, in addition to the four existing Standards on Smart Tourist Destinations (management system, indicators, semantics and Smart hotels), the UNE just launched an ambitious programme of standards on tourism promotion websites, SEO/SEM positioning, Wi-Fi connection applications in beaches, a model for tourism apps and the collection, use and analysis of tourist data. These standards will be developed throughout 2021 through public-private collaboration within the framework of Technical Standardization Committee CTN 178, chaired by Enrique Martinez (SEGITTUR).

He also noted Spain's leadership (UNE in collaboration with ICTE), both on the international stage (ISO TC 228) and within Europe (CEN, with the support of the European Commission), in the development of harmonized hygiene and health protocols to reduce the spread of COVID-19 (ISO/PAS 5643 and CWA 5643 Parts 1 and 2). These standards will help to generate confidence in the market and reboot the tourism industry, which is the engine of the economy in many countries, such as Spain.

The UNE has also published the report Apoyo de la Normalización al sector turístico (How Standardization Helps Tourism), which highlights how important standards are to the tourism industry.