The Spanish Association for Standardization, UNE, has launched a communication campaign in various national newspapers to celebrate World Standards Day on October 14, aiming to raise public awareness about UNE's key role and the importance of standards in society.
The campaign's focal point is the website diadelanormalizacion.une.org, designed to bring standardization closer to the public on this significant date.
Through this website, UNE intends to highlight how UNE standards support us 24/7, making our lives easier and safer, and helping companies become more competitive, thereby promoting the Spain Brand. It also aims to inform about the Spanish standardization body and its important contributions to Spanish society and economy.
This website links to une.org and includes a brochure titled "Un Día Normal", developed in collaboration with the Federation of Consumers and Users (CECU).
Through this communication campaign, UNE underscores its commitment to contribute to the shared progress of society and to build a safer, more sustainable, and competitive world through standards.
