ISO has published the ISO Standard 20252:2019 Market, social, and opinion research, including knowledge and data analysis - Vocabulary and service requirements. This comprehensive review is aimed at helping researchers and research clients support and encourage higher and more consistent quality in market, social, and opinion research services including insights and data analysis.
ISO 20252:2019 has been developed by the technical committee ISO/TC 225, Market, social, and opinion research, whose office is in charge of UNE, a member of ISO in Spain. It can be acquired through your national standards body ISO.
Currently, more than 315 research organisations have third party certification according to the ISO 20252 and more than 50 according to the standard that accompanies it, ISO 26362.