The Minister of Industry, Trade and Tourism, Reyes Maroto, has delivered the Quality Brand Q, awarded by the Spanish Institute for Quality Tourism (ICTE), to the Mayor of Benidorm, Toni Pérez. This is the first Smart Tourism Destination certificate awarded in Spain.
The Standard UNE 178501 establishes the requirements of the Management system for smart tourism destinations, based on the strategic axes determining a smart destination. These axes are: Innovation, Technology, Universal Access and Sustainability, all governed by a management authority.
The standard was launched by Segittur, the State Organisation for Tourism and Innovation of the Secretary of State for Tourism, and has been developed within the Technical Standardisation Committee CTN 178 for "Smart Cities" at the Spanish Association for Standardisation. This technical committee, consisting of over 700 delegates, is the first link in a long chain of value involving various agents, and has resulted in the award of the Quality brand Q by the Spanish Institute for Quality Tourism (ICTE), this giving visibility to the achievement.
STD certificates have an ally in UNE in the development of innovation and smart tourism, and in support for their commitment to sustainable development.
In the image, from left to right: Francesc Colomer; Regional Secretary for Tourism in Valencia; Toni Mayor, Chairperson of Hosbec; Javier García, Managing Director of the Spanish Association for Standardization, UNE; Enrique Martínez, Chairman of Segittur; Isabel Oliver, State Secretary for Tourism; Toni Pérez, Mayor of Benidorm; Reyes Maroto; Minister for Industry, Trade and Tourism; Miguel Mirones, Chairman of the ICTE; David Cierco, Managing Director of Red.es