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SEGITTUR and UNE join forces to promote standards for smart tourism

24/01/2022

  • In 2022, eight new standards will be approved involving smart tourism, which will create a uniform framework to promote the digitization of destinations.
  • Spain is a world leader in tourism standards, which helps to position our country as a destination that is smart, constantly changing, safe, high-quality and competitive.

Madrid, 24 January 2022 - SEGITTUR and the Spanish Association for Standardisation-UNE, have signed a partnership agreement to promote the standardization of the tourism sector, especially in the field of smart tourism.

The agreement, signed between the chairman of SEGITTUR, Enrique Martínez Marín, and the CEO of UNE, Javier García Díaz, will promote the activity of the institutional committee to coordinate tourism standards and seals, UNETUR, under the UNE technical secretariat, as a driving force to maintain Spain's leadership position in tourism.

It will also promote the development of technical standards to support the sustainability, digital transformation and competitiveness of Spain's tourism sector, which will optimize the country's leadership position in the international tourism market.

Training is another area of work contained in the agreement, with training on standardization planned for agents in the tourism sector.

Spain, smart destination

In 2022, eight new standards will be approved involving smart tourism, which will create a uniform framework to promote the digitization of destinations.

Two of them have just been published: the UNE 178502 standard, which lays out the indicators and tools of smart tourist destinations, and the UNE 178503 standard, which details aspects to ensure semantic interoperability at this type of destination. These standards update those published in 2018 and 2019, which were world firsts at the time. The standards are regularly revised to adapt them to the new needs of organizations, their context and advances in technology.

Six future innovative standards

In addition, six standards will be published this year, focusing on optimizing aspects such as website creation, a model for mobile apps and Wi-Fi applications on beaches. All of these innovative themes seek to address the transformation of Spain's tourism model. The following draft standards are currently in the public information phase:

  • The update to the UNE 178504 Standard, led by the Instituto Tecnológico Hotelero (ITH), which furthers the digitization of hotels and enhances their connectivity.
  • The future UNE 178505 standard, led by SEGITTUR, will establish the framework for creating websites for tourist destinations.
     
  • UNE Standard 178506, coordinated by SEGITTUR, will define a methodology for the search engine optimization (SEO) of websites for tourist destinations.
     
  • The UNE 178507 standard, led by Visit Benidorm and Wiongo, which develops applications for Wi-Fi connections on beaches.
     
  • The new UNE 178508 standard, coordinated by GVAM, will specify the requirements for the development, design and content of mobile applications for smart tourist destinations.
     
  • The UNE 178509 IN report, coordinated by the Regional Government of Murcia (CARM), will present the current situation with regard to the model for gathering, exploiting and analysing tourist data.

Underpinning all of these standards is UNE 178501, which lays out a management system for smart tourist destinations that relies on governance, innovation, technology, accessibility and sustainability. In 2018, it became the first global standard in the field and was led by SEGITTUR.