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smart tourist destinations

New UNE standards, pioneering quality standards for the tourist and the travel industry

02/08/2019

  • The aim of UNE 178504 is to establish two-way communication between the smart destination and the smart, digital hotel, which is connected to platforms, in order to improve tourists' experience, as well as the competitiveness and planning of the hotel and the tourist destination.
  • The new UNE 178503 Standard defines the basic semantics that allow us to represent the relevant information which defines the tourist destination.

2 August 2019. The Spanish Association for Standardisation, UNE has published two new key standards to advance in the transformation and competitiveness of smart tourist destinations: the Standard UNE 178504 Smart, digital hotel connected (HDIC) to smart tourist destination/smart city platforms. Requirements and recommendations and the UNE 178503 Smart tourist destinations. Semantics applied to tourism.

These are two new Spanish UNE standards, which are pioneering in the world and consolidate Spain's international leadership in the standardisation of smart tourist destinations, adding to other standards which have enjoyed global success in this field, such as UNE 178501.

These standards have been developed by the Standardisation Technical Committee CTN 178/SC 5 Smart Tourism Destinations of UNE, the Spanish organisation of standardisation, under the leadership of the Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas (State Trading Society for Innovation and Tourism Technologies Management) [SEGITTUR] and the coordination of the Instituto Tecnológico Hotelero (Hotel Technological Institute), Globaldit and Sismotur. The standards are drafted with the participation and consensus of all the parties involved.

The aim of the UNE 178504 Standard is for Digital, Smart and Connected Hotels (HDIC) to establish two-way communication with the tourist destination or the city, in order to improve tourists' experience, as well as the competitiveness and planning of the hotel and the smart tourist destination.

Today's tourists are digital; they are technologically savvy and are permanently connected with the world through their mobile devices. Hotels that have the defined infrastructure in this standard will have information of interest for tourists (events, services, integration of offers, safety, health, accessibility, sustainability, etc.) and will generate savings for the hotel with local information relevant to the technical systems supporting its activity. In addition, hotels can generate relevant data about their facilities which can improve the planning of the smart tourist destination and the relationship with residents.

The UNE 178503 Standard defines the basic semantics that allow us to represent the relevant information which defines the tourist destination (tourist destination, tourist resources within the destination, travel experiences), guaranteeing the interoperability of its tourist and smart city platforms and with third-party developments. The standard includes a glossary of over 80 terms, a taxonomy and an appendix with coding examples.

This Standard establishes a reference to be used by cities, destinations and players in the tourism industry regarding the generation of digital content in the many channels used by tourists and visitors. It is a fundamental element for the construction of the digital layer of tourism, the use of artificial intelligence in user searches and the application of tourist intelligence that will provide better management of the smart tourist destination by its managers and a better experience for tourists.