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With the three new standards linked to smart tourism published in 2023, there are now 11 UNE Standards that make up a homogeneous working framework to promote the digitisation of destinations, with the support of SEGITTUR and the Secretary of State for Tourism.
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Spain is a benchmark for tourism standardisation and an international leader in the development of tourism standards, helping to position our country as an intelligent, sustainable, quality and competitive destination in constant transformation.
Madrid, 18 January 2024-SEGITTUR and the Spanish Association for Standardization, UNE, will present the new UNE 178510: 2023 standard Smart Tourism Company STC). Requirements and recommendations for their management and transformation on Wednesday 24 January 2024, within the framework of FITUR Know-How & Export.
This standard, promoted by SEGITTUR and the Secretary of State for Tourism, specifies the requirements, recommendations and indicators applicable to the management, innovation, use of technologies, accessibility and sustainability of a tourism company, for its transformation into a Smart Tourism Company (STC). It applies to all types of tourism companies and public services linked to tourism, regardless of the subsector in which they perform their activity, or their size, location and nature.
The standard has been drawn up in the Technical Subcommittee on Standardization CTN-UNE 178/SC5 Smart Tourist Destinations, chaired by SEGITTUR, with involvement from, among other agents, the Institute for Spanish Tourism Quality (ICTE), together with tourism associations, destinations, companies and representatives of Autonomous Communities, who will promote the development of pilot projects in their territories under a public-private collaboration model.
Standard UNE 178510 is aligned with Standard UNE 178501 Management system for smart destinations. Requirements, which marked a significant milestone in the development of Smart Tourism Destinations (STD), establishing a management system based on the axes of governance, innovation, technology, accessibility and sustainability. A successful model that now extends from the destination to the tourism company, with the aim of connecting and generating synergies between the two. Thanks to the UNE 178510 Standard, the company now has a simple tool to accompany it in its conversion into an intelligent tourism company.
The UNE 178510 Standard follows the same five axes as the STD, highlighting the value of the use of data in decision-making to drive innovation, efficiency and competitiveness in the tourism industry. Compliance with the criteria set out in this standard actively promotes the integration of companies into the STD ecosystem, guiding them in their digital and sustainable transformation.
